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Caffeine hits 60M monthly users for live sports broadcasting platform


Caffeine said it has grown from five million monthly active users to 60 million in just a year for its live sports broadcasting platform.

Los Angeles-based Caffeine said it found its footing as the go-to destination for the next generation of live sports and community engagement.

Originally established in 2018 as an esports and gaming-centric live-streaming platform, Caffeine’s strategic pivot into the realm of sports has proven to be a game-changer, propelling its growth and setting a new industry benchmark.

This shift has seen a 140-fold increase in revenue over the last six months, fueling its surge among diverse, cord-cutting audiences while drawing new advertising partners.

Caffeine was founded in 2018.

The platform’s ascendance is attributed to its transformation into a hub for over 150 sports leagues, competitive event organizers, content creators, and sports media publishers. By repositioning itself as a dynamic avenue for monetization and content distribution, Caffeine has skillfully navigated the evolving landscape of sports broadcasting.

“We’re now witnessing an exhilarating phase of exponential growth,” said Caffeine CEO Ben Keighran, in a statement. “Our focus on live sports programming has provided a cutting-edge platform for sports leagues navigating the shifting broadcasting landscape. Caffeine serves as a social-first, cord-cutting haven, providing an interactive space for young, engaged audiences to witness their favorite competitions.”

The platform’s surge in programming includes partnerships with a myriad of sports entities, including X Games, World Surf League and Natural Selection Tour. Now it’s a platform for a diverse array of sports content. Notably, Caffeine has also attracted prominent media companies and sports podcast networks like Fox Sports, Barstool Sports, and ClutchPoints, further enriching its content repository.

Caffeine’s influence has been hailed by partnering entities like TMPST Freerunning. CEO Gabe Nunez said in a statement, “Caffeine TV has revolutionized our outreach. Broadcasting Kings Of The Concrete on Caffeine not only enhanced the viewer experience but also expanded our reach globally. It’s created an immersive space for fans to engage with our content.”

Supported by investors including A16z, Greylock, Fox, and Cox, Caffeine’s platform is accessible across iOS, Android, Roku, Amazon Fire, and its website, providing a seamless, free-of-charge viewing experience.

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